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1994-05-02
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<text>
<title>
Ireland: World Trade Outlook
</title>
<article>
<hdr>
World Trade Outlook 1992: Ireland
Market Indicators Are Good For Increase in U.S. Sales
</hdr>
<body>
<p>By Boyce Fitzpatrick
</p>
<p>The Irish market is expected to import a larger amount of needed
products in 1992 than in 1991. American firms can meet this
demand and increase sales as the economy expands this year and
next.
</p>
<p>U.S. exports 1991--$2.7 billion U.S. imports 1991--$2.0
billion
</p>
<p> After two years of rapid growth, a competitive industry, and
strong export performance, the Irish economy leveled off in
1991. Ireland's small, open economy was adversely affected by
the downturn in the economies of its major trading partners,
most notably the United Kingdom. The Irish slowdown has been
marked by a drop in consumer demand and residential
construction. Unemployment has risen to 20 percent, making job
creation a key issue in future government programs.
</p>
<p> With welfare payments rising at a time revenues were sagging,
an additional burden was placed on the national budget. Despite
this falloff in 1991, the Irish economy grew 1.3 percent in
real terms, with inflation at only 3.2 percent.
</p>
<p> The Irish economy is expected to strengthen in 1992 with real
GNP growth in the 3.5-4 percent range. Inflation is projected
to remain relatively stable at a low 3.5 percent, and
unemployment to level off or decline slightly as the number of
workers returning to Ireland tapers off. The international
competitiveness of Irish firms is expected to remain strong,
resulting in a significant trade surplus for 1992.
</p>
<p> The international business community is finding Ireland, with
its young, educated workforce, ease of doing business, and
generous investment incentives, as a good place to establish
operations. There are currently some 1,000 foreign firms in
Ireland--of which 380 are American, producing for the European
market.
</p>
<p> American firms will find a wide range of opportunities in
Ireland--from sales to joint ventures, from licensing to
direct investment. Best prospects are in such sectors as
electronics, medical equipment, food processing and packaging,
consumer goods oriented to a young population, process controls,
hotel and restaurant equipment, and industrial equipment, as
well as many others.
</p>
<p> With current exchange rates, American products are highly
competitive. In addition, an Irish contact can offer an
excellent entree to the European Community market of 380
million consumers. To assist in making these contacts, the
Commerce Department is sponsoring a U.S./Ireland Business
Partnership Conference in Dublin and Belfast June 22-26. This
will present an ideal time to make contact with carefully
selected Irish companies. U.S. and Irish organizations will be
interested in helping you achieve your commercial goals in
Europe.
</p>
<p> To participate in the U.S./Ireland Business Partnership
Conference, or to obtain information on other opportunities in
Ireland, contact the Commerce Department's Ireland Desk at
(202) 482-2177.
</p>
<p>Source: International Trade Administration, Business America Magazine
</p>
</body>
</article>
</text>